Systems Marketing Automation
Marketing Automation
Designed to prepare storm-context campaign briefs while requiring human authorization for spend.
- Built for
- Contractors without an internal campaign team
- Declared review status
- Final-beta evaluationFinal-beta design and implementation are under evaluation; no customer deployment is implied.
What the design targets
Proposed path: the map, canvassed.
The design considers storm-context campaign briefs, local-topic drafts, authorized canvass-list preparation, and a review-request cadence with repeat-contact limits.
Final-beta evidence must prove that the workflow can only propose: audience use, publication, contact, and spend remain explicit human decisions.
After a storm the list writes itself, from the parcels inside the boundary.
84 addresses · cut from the verified boundary
A canvass list of 84 addresses, cut from the verified impact boundary of a storm, passes under a stamp head. 68 are asked and their cards are marked and dated. 16 are passed over, each one printing the rule that stopped it: preliminary event only; asked 90 days ago; already a customer; do not contact. Nobody is asked twice within 90 days. When the run ends the campaign brief is written, and the single field that would authorise spending money is ruled, struck and left for a person to fill.
Related systems in the same workflow
- Retail EstimatorDesigned to turn an approved address and measurement into reviewable price tiers before follow-up.
- Storm ReportsDesigned to keep address-level storm sources, preliminary reports, and verified records visibly distinct.
- Contractor Website PlatformAn external-configuration candidate for a contractor site, booking path, and quote-widget evaluation.
- Measurement EngineA prototype evaluation of roof-geometry recomputation with source lineage and explicit refusal paths.
Talk to us
Bring a job you already know the answer to.
The final-beta way to judge Marketing Automation is to evaluate its design against work you have already completed, then record what the evidence supports, where it differs, and what remains unproved.